Part I.Introduction

The spread of narratives across medial, linguistic, and cultural boundaries in the age of media convergence2

Vasso Giannakopoulou

Part II.Transmedia in films and series

A postmodern western or a cinematic TV series? Breaking Bad between intermediality and intersemiotic translation32

Nicola Dusi

The (dis)appearance of Don Juan in Tallinn: Erosion of a myth in a Soviet Estonian film55

Klaarika Kaldjärv

A quest for coherence: On translating multiculturality in films, series, and video games belonging to transmedia projects74

Miquel Pujol-Tubau

When transmedia music meets translation: The case of Nightwish and their “Élan” Cover Contest99

Angela Tiziana Tarantini

From romanticism to Nazism: Translation and transmediation of Lord Byron’s Manfred122

Javier Adrada de la Torre

*Translation and pandemic communication on Instagram: An analysis of three Manitoban accounts142

Renée Desjardins

Marika Laczko

Parenting content in translation on online social media165

Duygu Tekgül-Akın

Translation and transmedia in memes spreading and sharing188

María Cantarero Muñoz

Learning and teaching Estonian literary classics through transmedia: A cultural semiotic approach210

Aleksandr Fadeev

Alexandra Milyakina

Bionotes231

Index