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In:Transmedia in Translation and Transculturation
Edited by Vasso Giannakopoulou and Elin Sütiste
[Benjamins Translation Library 167] 2025
► pp. 165–187

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Parenting content in translation on online social media

 | Bahçeşehir University
Published online: 20 November 2025
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https://doi.org/10.1075/btl.167.08tek
Abstract
This article investigates the popularization of developmental psychology literature on online social media (OSM) through interlingual, intralingual, and intersemiotic translation. More specifically, it explores how various types of translation are instrumental in creating and maintaining a transmedial network of parenting information. It problematizes the mismatch between the aesthetic and ideological fragmentation of content on OSM, on the one hand, and the illusion of universalism that some content creators uphold, on the other. The empirical data are derived from selected Instagram accounts, in English and in Turkish, where child psychologists and other professionals provide guidance in multimedia format, usually drawing on scholarly texts.
Article outline
  • Introduction
  • Methodology
  • The instrumentality of translation in the network of transmediality
  • A comparative analysis of two cases of interlingual translation
  • Universalism vs. fragmentation
  • Discussion: Translation amplifies transmedial voices
  • Conclusion
  • Notes
  • References
References (77)
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