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In:Translation Flows: Exploring networks of people, processes and products
Edited by Ilse Feinauer, Amanda Marais and Marius Swart
[Benjamins Translation Library 163] 2023
► pp. 225–245

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Chapter 12
Combining translation policy and imagology

The case of Dutch literature in Italy

 | University of Trieste
Published online: 9 October 2023
DOI logo with link
https://doi.org/10.1075/btl.163.12gen
Abstract
This chapter establishes a connection between the fields of translation policy and imagology to scrutinize the strategies employed by governmental organizations in their support of literary translations. It aims to investigate the role of these strategies in facilitating cultural transfers and shaping evolving perceptions of a country internationally. An overview of the policy by the Dutch Foundation for Literature in transnational events will be followed by an examination of promotional strategies employed by the Italian publisher Iperborea. The similarities between the advertising material employed by the DFL and the images used by Iperborea to promote Dutch literature in Italy will be illustrated by means of paratexts and a series of interviews with relevant stakeholders.
Article outline
  • Introduction
  • Bringing together translation policy and imagology
  • The Netherlands as an example of a successful translation (and image-building) policy environment
  • The publisher Iperborea: A ‘Nordic’ image of the Low Countries in Italy
  • Conclusion
  • Notes
  • References
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2025. Reconfiguring space in translation. Translation and Translanguaging in Multilingual Contexts 11:3 ► pp. 361 ff. DOI logo

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