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In:Translation Flows: Exploring networks of people, processes and products
Edited by Ilse Feinauer, Amanda Marais and Marius Swart
[Benjamins Translation Library 163] 2023
► pp. 129–148

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Chapter 7
Nollywood and indigenous language translation flows

A systems perspective

 | North-West University Potchefstroom
Published online: 9 October 2023
DOI logo with link
https://doi.org/10.1075/btl.163.07bot
Abstract
Africa’s multiplicity of languages has seen little manifestation in large-scale translation flows of the indigenous African languages in the post-independence period, largely because of the hegemony of ex-colonial languages. Against this background, Nollywood’s stimulation of translation from and into indigenous African languages in a way that crosses national borders and exhibits some “velocity” is exceptional. This chapter investigates Nollywood’s relationship with indigenous language translation and accounts for the conditions that promote indigenous language use in inter-societal information flows. The investigation employs the concepts of selective mediation and permeability as described in Sergey Tyulenev’s application of Niklas Luhmann’s social systems theory to explore how Nollywood-stimulated indigenous language translations can pierce through language barriers, while operating selectively under the influence of social and ideological conditioning.
Article outline
  • Introduction
  • Social systems theory
  • Nollywood as a stimulator of translation flows
    • Subtitling of indigenous language Nollywood films
    • Interpreting of Nollywood films into African indigenous languages
  • Conclusion
  • References
References (47)
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