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In:Reception Studies and Audiovisual Translation
Edited by Elena Di Giovanni and Yves Gambier
[Benjamins Translation Library 141] 2018
► pp. 69–89

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Chapter 4
Multi-method research

Reception in context

Published online: 15 June 2018
DOI logo with link
https://doi.org/10.1075/btl.141.05tuo
Abstract
This chapter discusses research approaches that investigate reception in its context, both the audiovisual context in which the translation appears and the social context in which it is being viewed. The studies introduced in this chapter include thematic studies which focus on examining the viewers’ interpretations of a specific aspect of the translated programme, as well as wide-ranging studies which explore viewers’ attitudes and expectations towards audiovisual translations. The methods introduced in the chapter include questionnaires with qualitative and quantitative approaches, interviews, focus group research, observation, and some novel research approaches arising from the model of user-centered translation and the concepts of usability and user experience. Finally, the chapter argues for the benefits of large-scale, collective research approaches and replication of research designs in a variety of contexts.
Article outline
  • 1.Introduction
  • 2.Exploring interpretations and attitudes with questionnaires and interviews
    • 2.1Reaction: Thematic studies on interpreting and understanding
    • 2.2Reaction: Studies on overall understanding and interpretation
    • 2.3Repercussion: Attitudes and expectations
    • 2.4The contributions and challenges of questionnaires in reception research
  • 3.Repercussion: Focus groups and social interaction as a factor in reception
  • 4.New directions: Usability and user experience
  • 5.Challenges and open questions: Towards collaborative research
  • 6.Conclusion
  • References
References (33)
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