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In:Reception Studies and Audiovisual Translation
Edited by Elena Di Giovanni and Yves Gambier
[Benjamins Translation Library 141] 2018
► pp. 43–66

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Chapter 3
Translation studies, audiovisual translation and reception

Published online: 15 June 2018
DOI logo with link
https://doi.org/10.1075/btl.141.04gam
Abstract
Reception of translated texts has thus far received relatively scant, uneven attention in Translation Studies (TS), even though reception studies theories have been applied in the last decades, first to literary translation and then touching upon other areas and text types. This chapter reports on the development of reception studies within TS, focusing on some of the most significant theoretical frameworks and methodologies proposed. It then moves on to audiovisual translation (AVT) in particular, exploring the very concepts of audience and reception. Adjacent concepts are also discussed, all having a bearing on the approach and the methodology, and all chosen for the investigation of reception. Last but not least, the chapter discusses the opportunities and challenges of interdisciplinarity which has brought, is bringing, and may continue to bring advances to the study of the reception of AV texts in translation.
Article outline
  • 1.Reception in translation studies
    • 1.1Incorporating reading and readers into translation studies
    • 1.2The reader in a community and as an individual
    • 1.3Borrowing from other disciplines
  • 2.Reception and AVT
    • 2.1Basic concepts
    • 2.2Reception: The 3 Rs
    • 2.3Empirical research in AVT reception
  • 3.Reception and challenging avenues
    • 3.1Reception and adjacent concepts
    • 3.2Opening up
  • 4.Concluding remarks
  • Notes
  • References
  • Further reading
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