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In:Border Crossings: Translation Studies and other disciplines
Edited by Yves Gambier and Luc van Doorslaer
[Benjamins Translation Library 126] 2016
► pp. 245–262

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International business, marketing and translation studies

Impacting research into web localization

ORCiD logo with link | Rutgers – The State University of New Jersey
 | St Louis University
Published online: 14 September 2016
DOI logo with link
https://doi.org/10.1075/btl.126.12jim
This chapter delves into the different approaches to localization of websites and the interdisciplinary links between two disciplines that have an interest in the exploration of this phenomenon, translation studies and international business and marketing. The chapter explores how the cultural, user-based and goal oriented perspectives in international business and marketing have impacted translation studies research into web localization. At the same time, it explores through an interview and commentary with Dr. Nitish Singh, author of Localization Strategies for Global E-Business (2012), The Culturally Customized Website (2005) and many other contrastive web localization studies, whether and how translation research has been introduced in the conceptualization and theorizations in the partner discipline.
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Cited by (2)

Cited by two other publications

Floros, Georgios & Parthena Charalampidou
2019. Website localization. The Journal of Internationalization and Localization 6:2 ► pp. 108 ff. DOI logo
[no author supplied]
2017. Crowdsourcing and online collaborative translations [Benjamins Translation Library, 131], DOI logo

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