Theories of visual and linguistic metaphor

Visual metaphor in extended conceptual metaphor theory15

Zoltán Kövecses

Uncanny resemblance: Words, pictures, and conceptual representations in the field of metaphor33

Alessandro Cavazzana

Marianna Bolognesi

The visuality of metaphors: A formalist ontology of metaphors61

Michalle Gal

Applications of visual and linguistic metaphor

Visual and multimodal interaction of metaphor and metonymy: A study of Iranian and Dutch print advertisements83

Zahra Kashanizadeh

Charles Forceville

Poetic and visual metaphors in Hungarian folklore117

Veronika Szelid

Visual metaphor and its narrative function: Jacek Malczewski’s parabolic painting147

Marek Hetmański

Image metaphors of Trianon175

Orsolya Putz

Rendering, generalization and variation: On the use of multiple parallel texts as a comparative method in cognitive poetics209

Magdaléna Knotková

Wei-lun Lu

Multimodal conceptual patterns of Hungary in political cartoons231

Ágnes Virág

Viewpoint and metaphor in culture: A Cognitive Linguistic analysis on a selection of Chinese eulogistic idioms used in Taiwan263

Wei-lun Lu

Subject index283