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Article published In: Babel
Vol. 68:6 (2022) ► pp.781–801

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“Even more Reuters than Reuters”?

A case study on the quality of blog translation

 | Lingnan University
Published online: 7 December 2021
DOI logo with link
https://doi.org/10.1075/babel.00250.bai
Abstract
Blogs play an important role in every aspect of our cultural and social life. There has been a lot of research on blogs but very little research on blog translation. Blog translation may refer to translation of articles or comments posted in blogs or any translation done at weblogs. Different from other types of translators, blogger translators are no longer in the bondage to the traditional patrons and professionals as, in addition to the role of a writer/translator, bloggers can take on two other roles at the same time, namely a publisher (a patron) and a reviewer (a professional). This article makes a case study on the quality of Roland Soong’s translation in his famous blog entitled EastSouthWestNorth (ESWN). The finding in this research justifies to some extent the value of blog translation and also the importance of further research on blog translation as well as influential blogger translators.
Résumé
Les blogs jouent un rôle important dans tous les aspects de notre vie culturelle et sociale. De nombreuses recherches ont été menées sur les blogs, mais très peu d’entre elles ont porté sur leur traduction. La traduction de blogs peut faire référence à la traduction d’articles ou de commentaires publiés dans des blogs, ou à toute traduction effectuée sur des weblogs. Contrairement à d’autres types de traducteurs, les traducteurs de blogs ne sont plus tenus par les mécènes ou les professionnels traditionnels. En effet, outre le rôle d’écrivain/traducteur, les blogueurs peuvent assumer deux autres rôles en même temps, à savoir celui d’éditeur (mécène) et celui de réviseur (professionnel). Cet article présente une étude de cas sur la qualité de la traduction de Roland Soong dans son célèbre blog intitulé EastSouthWestNorth (ESWN). Les résultats de cette recherche justifient dans une certaine mesure la valeur de la traduction de blogs et l’importance d’autres recherches sur la traduction de blogs ainsi que sur les traducteurs blogueurs influents.
Article outline
  • 1.Introduction
    • 1.1Blog and the uniqueness of blog translation
    • 1.2Research question and methodology
  • 2.A case study of the quality of Soong’s translation
  • 3.Discussion and conclusion
  • Notes
  • References
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