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Article published In: Babel
Vol. 64:3 (2018) ► pp.382–404

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Fashion language and translatology

 | University of Montenegro
Published online: 26 September 2018
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https://doi.org/10.1075/babel.00040.boj
Abstract
My study is based on art exhibitions, fashion shows, photo books, movies, magazines, advertisements, blogs, scientific papers and interviews, and fashion vocabulary. Philology literally means love for the word. It is the love for the word that unites philologists with translators, researchers, scientists, and fashion specialists.
The translatological analysis of this specialist language is a reduced selection of 200 idioms, illustrative examples from English, Montenegrin or Serbian, and Italian. Also, habitual fashion collocations constitute a significant part of the translatological analysis. I have completed my analysis with contemporary terminology of fashion clothing terms and words in English and their equivalents in Italian, almost 150 of them, compiled in a small glossary. This small glossary will be of great help to fashion and clothing industry professionals.
Through their level of engagement, public figures from the world of art, music, fashion and politics, as well-known officials, actors or celebrities, have become the new trend-setters in all societies and also dictators of fashion, because they set the trends and fashion standards which others follow.
Résumé
Mon étude se base sur des expositions artistiques, défilés de mode, albums de photos, films, magazines, publicités, blogs, articles scientifiques et interviews, et sur le vocabulaire de la mode. Philologie signifie littéralement amour des mots. C’est l’amour des mots qui rapproche les philologues des traducteurs, chercheurs, scientifiques et spécialistes de la mode.
L’analyse traductologique de cette terminologie spécialisée consiste en une sélection limitée de 200 idiomes, à savoir des exemples tirés de l’anglais, du monténégrin ou du serbe et de l’italien. Les cooccurrences habituelles de la mode représentent également une part significative de l’analyse traductologique. J’ai complété mon analyse par une compilation de termes modernes de la mode vestimentaire en anglais, avec leurs équivalents en italien, soit presque 150 termes, regroupés en un bref glossaire. Ce glossaire sera très utile aux professionnels de la mode et du secteur de l’habillement.
En raison du niveau de leur engagement, des personnages publics appartenant au monde de l’art, de la musique, de la mode et de la politique, ainsi que de hauts fonctionnaires connus, des acteurs ou des célébrités, sont devenus les nouveaux lanceurs de tendances dans toutes les sociétés, voire des dictateurs de la mode, parce qu’ils définissent les tendances et les normes de la mode, que d’autres suivront ensuite.
Article outline
  • 1.Introduction
  • 2.Fashion language: Terminology and glossary
  • 3.Fashion anglicisms are “in”
  • 4.Habitual clothes idioms
  • 5.Habitual collocations with the noun fashion
  • 6.Instead of a conclusion
  • Notes
  • References
References (18)
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