In:Translating Into Success: Cutting-edge strategies for going multilingual in a global age
Edited by Robert C. Sprung
[American Translators Association Scholarly Monograph Series XI] 2000
► pp. 127–146
9. Making a Global Product at Map Info Corporation
Published online: 15 May 2000
https://doi.org/10.1075/ata.xi.14thi
https://doi.org/10.1075/ata.xi.14thi
Cited by (2)
Cited by two other publications
Kassawat, Madiha
2020. Decoding transcreation in corporate website localization into Arabic. The Journal of Internationalization and Localization 7:1-2 ► pp. 69 ff.
Mazur, Iwona
2007. The metalanguage of localization. Target. International Journal of Translation Studies 19:2 ► pp. 337 ff.
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