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Article published In: The Agenda Setting Journal
Vol. 5:1 (2021) ► pp.8–30

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The pictures in our heads of certain diseases

 | Anadolu University
 | Adnan Menderes University
Published online: 2 March 2021
DOI logo with link
https://doi.org/10.1075/asj.19012.yuk
Abstract
Using the network analysis method, the third level of the agenda-setting proposes that the associations between the elements on the media agenda are transferred to the public agenda. Focusing on five health issues in Turkey, this paper proposes a new perspective to third level researches. A media agenda content analysis was conducted on 13 nationwide and five local newspapers for six months and at the end of it, a public agenda survey on 400 people was conducted in Aydın, a city in Turkey. Findings show that there is a significant similarity between all the diseases chosen as a sample and taken from the newspapers and the public agenda network. The high correlation has been ranked in descending areas as: AIDS, cancer, obesity, diabetes and blood pressure. The concepts of “need for orientation” and “obtrusive and unobtrusive issues” may serve as explanations for these findings.
Article outline
  • 1.Introduction
  • 2.Literature review
  • 3.Problem
  • 4.Hypothesis
  • 5.Method
    • 5.1Media agenda research
    • 5.2Public agenda research
    • 5.3Comparison of data and calculation of QAP correlation
  • 6.Findings
    • Cancer
    • AIDS
    • Obesity
    • Diabetes
    • Blood pressure
  • 7.Conclusion and discussion
  • References
References (36)
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