The agenda-setting function of mass media1 2

McCombs, Maxwell E.; Shaw, Donald L.

doi:10.1075/asj.1.2.02mcc

Article published In: The Agenda Setting Journal
Vol. 1:2 (2017) ► pp.105–116

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The agenda-setting function of mass media

Maxwell E. McCombs | The University of Texas at Austin

Donald L. Shaw | The University of North Carolina at Chapel Hill

Published online: 4 September 2017

https://doi.org/10.1075/asj.1.2.02mcc

Abstract

In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues – that is, the media may set the "agenda" of the campaign.

Keywords: agenda setting, North Carolina, political reality

Article outline

Method
Findings
Discussion
Notes
References

References (16)

References

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