Article published In: Australian Review of Applied Linguistics
Vol. 20:1 (1997) ► pp.133–149
Examining the native speakers’ understanding of communicative purposes of a written genre in modern standard Chinese
Published online: 1 January 1997
https://doi.org/10.1075/aral.20.1.07yun
https://doi.org/10.1075/aral.20.1.07yun
Abstract
This study aims to examine the different attitudes of the native speakers in understanding a written genre of Modern Standard Chinese—sales letters. The examination mainly focuses on the use of formulaic components as they appear in real Chinese sales letters and to compare these with the prescribed advice given in textbooks. To do this, 100 business students and 100 managers were surveyed for their views on appropriate business writing. The divergence of the views of these two groups of native speakers indicates that there is a gap between business teaching and business writing practice. The managers had a good understanding of the communicative purposes of the sales letters, while the students lacked this kind of understanding, which indicates the gap between business teaching and business writing practice.
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(in press b) The use of sales genres in Chinese written business communication reflects changes in economic structure. The Journal of Business Communication..
Cited by (3)
Cited by three other publications
Chu Ng, Po & Alexander Seeshing Yeung
Yunxia, Zhu
1998. Using a combined approach to teach Chinese business writing. Australian Review of Applied Linguistics 21:2 ► pp. 43 ff.
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