In:Exploring Argumentative Contexts
Edited by Frans H. van Eemeren and Bart Garssen
[Argumentation in Context 4] 2012
► pp. 235–254
Chapter 14. Drug advertising and clinical practice
Positing biopolitics in clinical communication
Published online: 28 March 2012
https://doi.org/10.1075/aic.4.14goo
https://doi.org/10.1075/aic.4.14goo
The field of medical practice is influenced by biopolitics, an expanding domain of global controversies over health and medicine. The growth of direct-to-consumer advertising raises questions of influence upon doctor-patient communication. The study makes the case for critical inquiry to advance competent, clinical communicative practices.
