In:Persuasion in Specialized Discourse: A multidisciplinary perspective
Edited by Chiara Degano, Dora Renna and Francesca Santulli
[Argumentation in Context 22] 2024
► pp. 46–70
Chapter 2Establishing starting points in Editorials
An analysis of the Brexit debate in the UK
Published online: 25 October 2024
https://doi.org/10.1075/aic.22.02deg
https://doi.org/10.1075/aic.22.02deg
Abstract
If argumentation has to have a chance of success in solving a difference of opinion, there must be a common ground
between the participants, i.e. one or more objects of agreement between the parties, which can be exploited argumentatively.
This chapter focuses on how starting points are established in editorials and comments, taking as a case study a corpus of UK
newspaper articles on populism in the context of the 2016 referendum on Brexit.
The results suggest that starting points are discursively constructed either with a bona-fide intent of signalling
that the receiver should accept a proposition as a starting point, or the non-bona fide purpose of mocking those who would
subscribe to a given proposition. In either case, the ratified addressee typically belongs to the writer’s ‘party’, thus
confirming editorials as a genre with a strong epideictic component.
Keywords: editorials, agreement, starting points, Brexit, populism
Article outline
- 1.Introduction
- 2. Theoretical frame
- 3.Method
- 4.Analysis
- 4.1Questions as indicators of a proposal to accept a proposition as a starting point
- 4.1.1 Rhetorical questions with ‘then’
- 4.1.2Rhetorical questions with tag questions
- 4.2Expressions suggesting that a starting point has been accepted
- 4.4Accepting starting points with restrictions
- 4.1Questions as indicators of a proposal to accept a proposition as a starting point
- 5.Starting points and the intended audience in editorials
- 6.Conclusion
Notes References
References (24)
Bigi S., & Greco Morasso S. (2012). Keywords,
Frames and the Reconstruction of Material Starting Points in Argumentation. Journal of
Pragmatics 44, 1135–1149.
Brown, P., & Levinson, S. (1978). Universals
in Language Usage: Politeness Phenomena. In E. Goody (Ed.), Questions
and Politeness: Strategies in Social
Interaction (pp. 56–310). Cambridge University Press.
Calogero, G. (1951). Logo
e dialogo; saggio sullo spirito critico e sulla libertà di
coscienza. Comunità.
Degano, C. (2007). Presupposition
and Dissociation in Discourse: A Corpus
Study. Argumentation, 21, 361–378.
(2020). Populism
and the Press: Contracting and Expanding (Dis)agreement Space in UK Editorials on
Brexit. In Garzone, G.
/Logaldo, M. / Santulli, F. (Eds.) Investigating
Conflict Discourse in the Periodical
Press (pp. 33–50). Peter Lang.
Degano, C., & Sicurella, F. (2019). A
dialogue on populism? A study of intellectual discourse about populism in the Brexit debate in Italy and the
UK. In J. Zienkowski, & R. Breeze (Eds.), Imagining
the peoples of Europe: Populist discourses across the political
spectrum (pp. 43–71). John Benjamins Publishing Company.
Doury, M. (2012). Preaching
to the Converted. Why Argue When Everyone
Agrees? Argumentation, 26, 99–114.
Eemeren, F.H. van. (2010). Strategic manoeuvring in
argumentative discourse: Extending the pragma-dialectical theory of argumentation.
Amsterdam. John Benjamins.
Gellis, M. (1999). Sermons
of corporate identity: argument in two corporate annual reports. OSSA Conference
Archive 18. [URL]
Govier, T. (1987). A
new approach to charity. In Problems in argument analysis and
evaluation (pp. 133–158). Foris.
Grice, H. P. (1975). Logic
and conversation. In P. Cole & J. L. Morgan (Eds.), Syntax
and semantics, Vol. 3: Speech
acts, (pp. 41–58). Academic Press.
Perelman, C., & Olbrechts-Tyteca, L. (1969). The
new rhetoric. A treatise on
argumentation. Indiana: University of Notre Dame.
Sala, M. (2012). Differently
Amusing. Mechanisms, Types and Modes of Humour. ECIG – Edizioni Culturali Internazionali Genova.
Stevens, K. (2021) Charity
for moral reasons? – A defense of the principle of charity in
argumentation, Argumentation and
Advocacy, 57(2), 67–84.
van Eemeren, F. H. (2013). In
What Sense Do Modern Argumentation Theories Relate to Aristotle? The Case of
Pragma-Dialectics. Argumentation, 27(1), 49–70.
