In:Multimodal Argumentation and Rhetoric in Media Genres
Edited by Assimakis Tseronis and Charles Forceville
[Argumentation in Context 14] 2017
► pp. v–vi
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Published online: 20 December 2017
https://doi.org/10.1075/aic.14.toc
https://doi.org/10.1075/aic.14.toc
Table of contents
Preface
VII
IntroductionArgumentation and rhetoric in visual and multimodal communication
1
Assimakis Tseronis
Charles Forceville
Chapter 1.Rhetoric, argumentation, and persuasion in a multimodal perspective
25
Georges Roque
Chapter 2.The rhetorical and argumentative potentials of press photography
51
Jens E. Kjeldsen
Chapter 3.Editorial cartoons and ART: Arguing with Pinocchio
81
Leo Groarke
Chapter 4.Arguing with illustrations: A visual archeological debate about the proper place of Australopithecus africanus
111
Ian J. Dove
Chapter 5.Perspective by incongruity: Visual argumentative meaning in editorial cartoons
137
Paul van den Hoven
Joost Schilperoord
Chapter 6.The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries
165
Assimakis Tseronis
Charles Forceville
Chapter 7.Seeing the untold: Multimodal argumentation in movie trailers
189
Janina Wildfeuer
Chiara Pollaroli
Chapter 8.Employing film form and style in the argumentative analysis of political advertising
217
Magnus Hoem Iversen
Chapter 9.Embodied argumentation in public debates: The role of gestures in the segmentation of argumentative moves
239
Jérôme Jacquin
Chapter 10.The “seeds” of charisma: Multimodal rhetoric of Mussolini’s discourse
263
Isabella Poggi
Name index
291
Subject index
295
