In:Contextualizing Pragma-Dialectics
Edited by Frans H. van Eemeren and Peng Wu
[Argumentation in Context 12] 2017
► pp. 77–92
Chapter 5Direct-to-consumer advertisements for prescription drugs as an argumentative activity type
Published online: 12 December 2017
https://doi.org/10.1075/aic.12.05wie
https://doi.org/10.1075/aic.12.05wie
Article outline
- 1.Introduction
- 2.Intrinsic and extrinsic constraints on argumentative discourse
- 3. Direct-to-consumer prescription drug advertisements
- 4.DTCA as an argumentative activity type
- 5.Example: Nexium advertisement
- 6.Conclusion
Notes References
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Bogaards, Maarten
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