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In:Prototypical Argumentative Patterns: Exploring the relationship between argumentative discourse and institutional context
Edited by Frans H. van Eemeren
[Argumentation in Context 11] 2017
► pp. 139–155

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Chapter 9
Argumentative patterns with symptomatic argumentation in over-the-counter medicine advertisements

Published online: 14 August 2017
DOI logo with link
https://doi.org/10.1075/aic.11.09sno
Article outline
  • 9.1Introduction
  • 9.2Supporting ‘safety’ and ‘there is no better alternative’ claims
  • 9.3Types of symptomatic argumentation in OTC-medicine advertisements
    • Safety claims
    • No better alternative claims
  • 9.4Extensions of symptomatic argumentation in OTC-medicine advertisements
  • 9.5Manoeuvring strategically with symptomatic argumentation within the institutional constraints of OTC-medicine advertisements
  • 9.6Conclusion
  • Notes
  • References
References (11)
References
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Cited by (2)

Cited by two other publications

Zhang, Chuanrui, Zelin Fan & Cihua Xu
2025. Exploring Visual Argument from Latent Authority in Short Video Advertising. Argumentation 39:2 ► pp. 213 ff. DOI logo
van Eemeren, Frans H.
2018. Prototypical Argumentative Patterns. In Argumentation Theory: A Pragma-Dialectical Perspective [Argumentation Library, 33], ► pp. 149 ff. DOI logo

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