The polyphonic framing of arguments in an institutional advertisement: Manoeuvring with voices

Rocci, Andrea

doi:10.1075/aic.1.15roc

In:Examining Argumentation in Context: Fifteen studies on strategic maneuvering
Edited by Frans H. van Eemeren
[Argumentation in Context 1] 2009
► pp. 257–283

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Manoeuvring with voices

The polyphonic framing of arguments in an institutional advertisement

Andrea Rocci

Published online: 11 June 2009

https://doi.org/10.1075/aic.1.15roc

Cited by (20)

Cited by 20 other publications

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Palmieri, Rudi & Ekaterina Balabanova

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Pinto, Rosalice & Fabrizio Macagno

2023. Argumentação verbo-visual no gênero textual anúncio publicitário: uma proposta de análise. DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada 39:2

Macagno, Fabrizio & Rosalice Botelho Wakim Souza Pinto

2021. Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory. Argumentation 35:1 ► pp. 141 ff.

De Ascaniis, Silvia, Sara Vannini & Lorenzo Cantoni

2018. Argumentation in participant-driven photo interviews: A case in ICT for development in Mozambique . Semiotica 2018:220 ► pp. 173 ff.

Palmieri, Rudi & Sabrina Mazzali-Lurati

2016. Multiple Audiences as Text Stakeholders: A Conceptual Framework for Analyzing Complex Rhetorical Situations. Argumentation 30:4 ► pp. 467 ff.

Palmieri, Rudi & Sabrina Mazzali-Lurati

2017. Practical reasoning in corporate communication with multiple audiences. Journal of Argumentation in Context 6:2 ► pp. 167 ff.

Palmieri, Rudi & Sabrina Mazzali-Lurati

2021. Strategic Communication with Multiple Audiences: Polyphony, Text Stakeholders, and Argumentation. International Journal of Strategic Communication 15:3 ► pp. 159 ff.

Pollaroli, Chiara & Andrea Rocci

2015. The argumentative relevance of pictorial and multimodal metaphor in advertising. Journal of Argumentation in Context 4:2 ► pp. 158 ff.

van Eemeren, Frans H. & Peter Houtlosser

2015. Strategic Maneuvering: Examining Argumentation in Context. In Reasonableness and Effectiveness in Argumentative Discourse [Argumentation Library, 27], ► pp. 381 ff.

Pollaroli, Chiara

2014. Tropos y topoi: los esquemas argumentativos en los anuncios publicitarios. In Le langage manipulateur, ► pp. 241 ff.

Rocci, Andrea & Marta Zampa

2013. Peter A. Cramer: Controversy as News Discourse. Argumentation 27:3 ► pp. 327 ff.

van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans

2013. Argumentation Theory. In Handbook of Argumentation Theory, ► pp. 1 ff.

van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans

2013. Linguistic Approaches. In Handbook of Argumentation Theory, ► pp. 1 ff.

van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans

2014. Linguistic Approaches. In Handbook of Argumentation Theory, ► pp. 479 ff.

van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans

2014. Argumentation Theory. In Handbook of Argumentation Theory, ► pp. 1 ff.

Bigi, Sarah & Sara Greco Morasso

2012. Keywords, frames and the reconstruction of material starting points in argumentation. Journal of Pragmatics 44:10 ► pp. 1135 ff.

Morasso, Sara Greco

2012. Contextual frames and their argumentative implications: A case study in media argumentation. Discourse Studies 14:2 ► pp. 197 ff.

Palmieri, Rudi

2012. « Acte de Dieu » ou « Erreur humaine » ? – Analyse argumentative du débat relative à la crise de l’automobile de Détroit (2008). ILCEA 15

[no author supplied]

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2021. An Argumentative Analysis of the Emergence of Issues in Adult-Children Discussions [Argumentation in Context, 19],

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