From today’s viewpoint, the concept of the “turn” within the context of language studies probably recalls the “pragmatic turn” which took place in linguistics during the 1970s. This is now seen as a clear swing from the abstract and rigid dogmas of transformational generative grammar, which ruled out all aspects of “extralinguistic reality”, to the more practical, open and flexible approach which viewed language as action in relation to the world around and especially to the situation concerned. One of its major forces was the then revolutionary speech act theory. The process continued with the inclusion of social and communicative aspects of language and the emergence of text linguistics, all of which paved the way for the future discipline of Translation Studies.