Transcréation [Transcreation]

David Katan
Université du Salento
Traduction par Yves Gambier
Table des matières

Dans le monde de la traduction, le terme « transcréation » a commencé à circuler au début des années 2000 sous la forme d’un texte publicitaire utilisé par les prestataires de services linguistiques (LSP/Language service providers) « cherchant à se démarquer des cabinets de traduction traditionnels » (Bernal Merino 2006). De nombreux chercheurs (par exemple, Gambier et Munday 2014) et traducteurs estiment que la transcréation n’est rien de plus qu’un « re-branding » (voir Katan 2016 : 377) de ce que devrait être une bonne traduction : une recréation d’un texte dans une autre langue — en particulier lorsque la traduction est intrinsèquement créative, comme dans la traduction littéraire, la publicité ou la localisation.

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Références

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Lectures complémentaires

Gaballo, Viviana
2012 “Exploring the boundaries of transcreation in specialized translation.” ESP Across Cultures 9: 95–113.Google Scholar logo with link to Google Scholar
Katan, David
2016 “Translation at the cross-roads: Time for the transcreational turn?” Perspectives, 24 (3): 365–381.Google Scholar logo with link to Google Scholar
Katan, David & Cinzia Spinzi
(éds) 2014 Transcreation and the professions. Cultus, numéro spécial 7.Google Scholar logo with link to Google Scholar
 
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