Mass media

Andreas H. Jucker
Table of contents

Mass media are channels of communication which reach large and anonymous audiences. A broad definition of mass media, therefore, includes all sorts of printed material such as pamphlets, books, magazines, newspapers, manuals, directions for use, leaflets, billboard advertisements, and so on; non-linguistic information channels such as street signs or icons at airports or railway stations; electronic media such as computers and the internet; artistic forms of communication such as paintings, sculpture, architecture, music, and dance; records, CDs, tapes (cf. Biagi 1994; Faulstich 1994 for an analysis of some of these). These are all forms and channels of communication that convey messages to very wide audiences which are to a large extent unknown to the originators of the messages.

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